Back in 1999. Virgin boss, Sir Richard Branson, took a swipe at the late-running, British Airways sponsored Millennium Wheel project.
He was woken up at 5:30 one morning and told that the British Airways sponsored Millennium Wheel (London eye) was having a technical problem and couldn’t be erected.
According to Sir Branson, the world’s media was eager and waiting to see the new landmark of London go up. So he was quick to seize the opportunity and hired a blimp from the airship company he owned. Everything was ready for one of the best marketing pranks in aviation history.
A blimp was risen and flown directly above the Millennium Wheel with the message “BA Can’t Get It Up!”. The world’s Press waiting to see London eye standing in full size reported from this event with the picture that marked another media win in this battle of David and Goliath.
The London Eye is a giant Ferris wheel positioned on the backs of the River Thames. It’s the biggest Ferris wheel in all of Europe.
Source – Virgin Atlantic